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Training for Business

AEA Training for Business supplies a comprehensive range of training courses aiming to provide all the essential non-technical skills for the industry, offering discounted prices for AEA member companies.

When you choose a AEA Training for Business course you enrol on a programme designed with the needs of the employees of farm equipment and outdoor power equipment manufacturers, distributors and dealers in mind.  Our bespoke courses are delivered by carefully selected instructors with knowledge and experience of our sector. Most courses are aimed at supporting junior and middle management roles and cover topics including:

  • Selling skills
  • Account management
  • Customer service
  • Management & team development
  • Microsoft software training

What do Members say about AEA Training for Business Courses

All delegates attending an AEA Training for Business course are asked to complete a feedback form. The feedback scores from our pilot courses, calculated in percentage terms, were all over 90%, with many at 100%

We deliver quality courses bespoke for our industry.

To find out more about the 2023 courses, download the prospectus here. 

Here are some of the delegate comments:

“I really enjoyed the course and Mark really put me at ease straight away. He related every situation into our business”.

Kieran O’Donoghe, Delaval, Essential Selling Skills

“Will certainly recommend this training and trainer”

Kieran O’Donoghe, Delaval, Essential Selling Skills

“Excellent, will recommend to other colleagues”

Lee Mayhew, Lemken Ltd, Customer Service Skills

“Excellent course – gets you thinking positively and realising your own areas to be improved”

Michael Nicholls, Opico Ltd, Health & Safety Fundamentals

“Excellent value for money, seems cheap for the quality delivered”

Caroline Wallace, Stihl UK, Customer Service Skills