The AEA is delighted to announce that Theodora Levanti-Rowe has joined the team as an Economist, specialising in Outdoor Power. She succeeds Chris Evans who has retired after 42 years in the post. 

Theodora’s responsibilities will not only include economic analysis, market intelligence and policy determination but will also include a strong involvement in Europe.

Theodora comes with a wealth of experience and knowledge, working for Bosch Lawn & Garden Ltd for more than fourteen years, covering market research and product management for the garden manufacturing sector. She has served in various roles including eight years as Marketing Committee Chair for the European Garden Machinery Federation (EGMF) in Brussels. Theodora has also strong knowledge of the distribution sector having worked for seven years at Booker plc’s logistic, buying and marketing departments serving as Supply Chain Project Manager, European Buying Executive and as a European Development Executive respectively.

Theodora received her European MBA in Business Administration from the EAP in Paris studying in Paris, Oxford and Berlin. She also holds the Macroeconomics Diploma from Hannover in Germany.

Theodora is a keen gardener and enjoys living in Cambridge with her husband Daniel and three daughters.

Ruth Bailey, Director General of the Association says of the appointment: “We are absolutely thrilled to be able to attract someone of Theodora’s expertise to the Association. With the addition of Theodora to our Economic Team, the high quality and continuity of market information and economic news services among other things to the members can be ensured. Many will know that Theodora brings a wealth of market experience and business acumen which will relate directly to the needs of our members. It is especially vital that we continue to offer that in-depth knowledge to our membership and to bring new ideas and possibilities to what we as the AEA offer our members as services in such challenging times.”